Search engines are not the only way people will find your website. Many people visit websites after having seen your URL in the real world. So making sure that your brand is visible off of the web is just as important a consideration as your online presence itself.

These tips will do wonders for increasing your offline marketing and the amount of traffic to your website. Which of course, is what we all want.

1. Answering Machine

This one is easy for offline marketing, just be sure to include your URL in your answering machine messages.

2. Address Labels

Again, add your branding to the address labels on all of your outgoing mail for more offline marketing of your business and website.

3. Business Cards

Definitely have business cards on hand, always. Ans get in the habit of carrying them with you to pass them out whenever possible. You can also get business cards made with scannable codes.

4. Company Vehicles

We all see vehicles with company names and telephone numbers on them driving down our streets and highways. This is a great idea as it gives potential customers the chance to see your business while on the road, and to learn how to contact you in the future.

5. Flyers & Post Cards

Flyers on free local bulletin boards (grocery stores, discount chain stores, shopping malls, laundromats, dry cleaners, etc.). Print a flyer on bright yellow paper detailing your web address and your company. Be sure to include your email address, URL, phone number, and address. Tack the flyer to bulletin boards all over your town. Keep a supply in your car for handy offline marketing as well.

6. Freebies & Giveaways

This method is a fantastic way to build your marketing strategy up. It involves purchasing and distributing items such as pencils, pens, t-shirts, mugs, mouse pads, calendars, key-chains, bumper stickers, refrigerator magnets and the like. All of these items will have your URL, logo, phone, and email address located somewhere on them to further help market offline and attract people to your website.

7. Holiday & Birthday Cards

Send holiday and birthday cards to all your leads and customers. This is one of the most effective personal touches at your disposal. Consider the amount of companies that have done this to you. And done it effectively. Learn from what has worked on you in the past. Everyone loves a birthday gift. But no one wants it to include a pushy offer. Find that right balance and you'll win customers for life.

8. Checks & Coupons

Again, have all of your company information on checks and coupons. Everything is an advertisement.

9. Web decals

Web decals are an inexpensive and effective way you can use offline marketing to attract attention to your website. People absolutely love them, and they are very simple to use. Web decals are made of high quality vinyl and printed with state of the art digital equipment. Display your website address and more in bold letters. And you can stick them everywhere. In your car windows, store, office and home windows. Absolutely any place with glass!

10. Word of Mouth

The easiest and most viral form of offline marketing is surely word of mouth. This is the easiest because it's passive. It means that your customer service was so effective that your customer is actually selling for you. And this is what also makes it the most viral. If you can get your referrals to a consistent and steady flow, then you've succeeded.

11. Fax cover sheets

Many people forget this one for offline marketing. But if you're ever using a fax for anything, remember to brand the cover sheet well.

12. Personal brochures

These can be about your company, but you want to highlight yourself. Nine times out of ten, your company is you. So it's very effective when first launching to step in front of your branding to introduce the mind behind it all.

13. Newspapers, classifieds and related magazines

This is another avenue where your can have your URL exposed for everyone to see. It's best to first start advertising your products, services and URL in local newspapers and then if successful, continue into regional and national publications. However, depending on the nature of your services, staying local may be all you need to do. And if you can't afford the common advertisements seen in publications related to your industry, don't worry as most of these publications have classified ad sections. Classified ads allow you to reach a targeted audience very cheaply with a simple, short message that can include your URL.

14. Press releases

Press releases using them for offline marketing and promotion. Press releases or news releases as they're sometimes known are newsworthy stories about your business that you send to various sections of the media. These sections of the media must be related to your industry for you to have any chance of success. Newsworthy stories are stories which readers of the media publications you submit to might be interested in.

Call local publications and search online to find journalist you can send personal emails to. Once you make a connection and build a rapport, he or she may publish a piece on your company. Newsworthy events for businesses include launches, re-launches or re-brandings, and launchings for new services.

The reason why offline marketing will always remain relevant is we live in the physical world, not the virtual world. So, even if your business only exists in the virtual world, all of your customers still live, and always will live, in the physical world. Because of this, the goal becomes finding an effective form for reaching your target audience in the real world.

Find your way of reaching your audience where they exist. And never underestimate offline marketing.