As a martial arts gym owner, you understand the importance of building your mailing list to stay connected with current and potential members.

One effective way to do this is through a landing page, also known as a "name squeeze page" or "lead capture page." 

You could entice leads interested in joining your martial arts school a ton of different ways. But at the core of them all is the point of “enticing”.

This could come from special offers, but it can also come from questions that cause a stir. Such as, “are martial arts effective?” or “why train martial arts at all?” When a martial arts gym asks questions like these to their own leads, this absolutely entices them to want to learn more.

By directing all of your traffic to one focused page, you can streamline your efforts and see a high conversion rate of visitors to subscribers. But how can you create a landing page that packs a punch?

Let's dive into some tips for creating a successful landing page that will knock out the competition and drive subscription rates for your martial arts business.

Success Tip 1: Offer a valuable freebie in exchange for your visitor's email address.

This is a tried and true method for building your mailing list. Consider offering a special report, sample of your paid product, or even a free trial class to entice visitors to share their contact information with you.

Success Tip 2: Write your landing page professionally.

Treat your page as if it were a sales letter, as the goal is to persuade visitors to give their details to you. Your language should be engaging, persuasive, and communicate the value of signing up for your mailing list.

Success Tip 3: Keep the page focused.

Other than your opt-in form and any important disclaimers or terms, there should be minimal links or distractions on your landing page. The goal is to guide the visitor towards your desired action, which is to sign up for your mailing list.

Success Tip 4: Highlight the benefits of your freebie.

Your landing page should focus on encouraging the visitor to download your free offer, but don't forget to remind them that the only thing they need to do in return is to subscribe to your newsletter. The key is to emphasize the value of what they will receive and minimize the perceived cost.

Success Tip 5: Build trust by including a personal touch.

Including a hand-written signature or a photo of yourself can help to establish credibility and build trust with your visitors. Use this opportunity to communicate your background and expertise, and how you can help them through your free report or offer.

Success Tip 6: Use persuasive language and calls-to-action.

Use action words like "download," "subscribe," "get your freebie," or "claim your offer" to make it clear to visitors what they need to do to access your freebie. Use persuasive words and phrases throughout the page to create a sense of urgency and encourage visitors to take action.

Success Tip 7: Make the opt-in process simple and easy.

Keep your opt-in form short and simple to fill out. Avoid asking for unnecessary information, and make sure your form is mobile-friendly and easy to read on all devices.

Success Tip 8: Utilize visuals to enhance the page.

Use images, graphics, or videos to make your landing page more engaging and increase the chances of conversion. Consider using images of your freebie or screenshots of what visitors will receive when they sign up.

Success Tip 9: Test and optimize your landing page.

As with any marketing strategy, it's important to test and optimize your landing page to improve conversion rates. Not every martial arts business benefits from the same style of selling. Try different headlines, images, and calls-to-action to see what works best. Entice leads with questions like, “are martial arts effective?”, then prove your case in a blog post that links back to your call-to-action. Use A/B testing to compare different versions of your landing page and determine which version converts the most visitors into subscribers.

A landing page is an effective method for martial arts gym owners to build their mailing list and stay connected with current and potential members. Don’t miss out on such an integral sales pipeline for your gym. By following these tips, you can create a landing page that converts visitors into new gym members.